Bloody Funny is the biggest event in Bloody Good Period's fundraising calendar, featuring some of the biggest names on the UK comedy scene uniting to raise money to fight period poverty.

Bloody Good Period refuses to shy away from imagery and messages that others may consider taboo. Periods should not be associated with shame or embarrassment, and as an agency that strives to approach all projects with a sense of honesty and bravery, we felt compelled to meet this challenge head-on. Our immediate reaction to the brief was to find a way to graphically embrace and celebrate periods in all their messy, human, biological (and gory) glory.

The event logo is based on smears of blood, which works in parallel with Bloody Good Period’s core logo, in the shape of a menstrual pad. To complement this, we developed a lo-res, deliberately cut-and-paste approach to typography in reference to the campaign’s activist credentials. This approach was extended to the treatment of photography for the comedians, reproduced in halftone patterns over bespoke painted gloopy, blood-drenched backgrounds.

The event raised in excess of £15,000, more than ten times what previous comedy fundraisers had achieved for the charity and enough to fund around 1,500 periods for refugees and asylum seekers at Bloody Good Period drop-in centres across the UK.