Bloody Good Period is a charity set up directly in response: to provide menstrual products for free to asylum seekers, refugees and those who can’t otherwise afford them.
We started working with Bloody Good Period in late 2018, updating the brand identity and creating an entirely new website. With clear, direct messaging and a simplified user experience, we developed a site to better communicate the desperate need for action, and make it easy to get involved.
As the charity grew, the charity’s message became more nuanced and in 2021 we were asked to undertake a complete revision of Bloody Good Period’s messaging and tone of voice to reflect a renewed focus on activism, uniting the charity’s committed supporters on a new mission: fighting for menstrual equity and the rights of all those who bleed.
To do this, we ran workshops with people from across the charity, listening to and including a cross-section of different views and opinions before building a message hierarchy — a single, cohesive strategy that connects all of the different aspects of Bloody Good Period’s work, and gives each member of the team a part to play in working towards a shared goal.
This new approach positions Bloody Good Period as a platform for all activists who believe that no one should be at a disadvantage because they menstruate. To reflect this new messaging, we rebuilt bloodygoodperiod.com again, making it simpler for visitors to find the information they needed and to get involved.
We continue to support Bloody Good Period and the fight for menstrual equity.
Gabby Jahanshahi EdlinFounder and former-CEO – Bloody Good Period“Working with A Studio of Our Own has been an absolute dream. They put everything into whatever project they take on, and the work they have produced for Bloody Good Period has been exceptional. A Studio of Our Own is small enough to collaborate effectively, but with all the experience and talent of a huge team.”
Rachel GrocottFormer-CEO – Bloody Good Period“The messaging and guidelines that A Studio of Our Own have worked on help us keep our brand really strong, really focused… what that does is help us secure and build strong partnerships with lots of other brands, lots of corporates, lots of celebrities, and keep our brand really strong and really successful.”
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