As the team moved into new offices, we were asked to develop graphics that would give both the workspace and the team a new sense of identity; a unique, human voice with which to communicate with Reckitt brands worldwide.
The team themselves provided us with a list of attributes that resonated with them — values that they felt connected with their work and their aspirations — and these informed our approach.
At the heart of the finished work is a flexible set of icons that fit within the broader Reckitt Brand Guidelines; bold graphics that represent the goals and values of the people who are working in the Global Hub team. From agility to innovation, focus to insight, the icons work alone or as part of a mosaic. They can be combined, rearranged, scaled and animated to adapt seamlessly across a wide variety of applications.
Rama DonepudiGlobal Hub Leader – Reckitt Benckiser“The graphics for the Global Hub work in harmony with our existing brand, while giving the team in Hyderabad their own visual language to express themselves and communicate with the rest of the business.”
Ilhan CosgunGroup IT Director of Strategy – Reckitt Benckiser“We needed an identity that was flexible enough to represent the broad range of skills and expertise of the team but maintain a sense of unity and connection to the core RB brand. The solution that A Studio of Our Own delivered fits the bill perfectly, working across all of the applications we need and allowing different teams to adapt the identity to suit their own needs.”
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