The series was pitched as “an archive-led chronicle of the fashion industry across three decades, from the late 1980s and early 1990s into the 2010s, when the forces of groundbreaking creativity — led by individuals such as Alexander McQueen — and disruptive business converge and collide.”

Like the series, the bible explores the fractious, creative and often destructive human struggles among the key players in the great fashion dynasties across London, Paris, Milan and New York.

To demonstrate the colliding worlds of high fashion and high drama, we used gold endpapers and a combination of gritty, glitchy, distorted graphics alongside clean, elegant typography.

The series was successfully commissioned and produced in partnership with Sky TV, Freemantle and HBO and is currently available to stream on Now TV.