NextLevel

SAP

There’s a tendency among experts in a given field to speak to others as if they, too, are experts. This kind of trap is easy to fall into but can quickly alienate outsiders and make it harder to engage with new audiences.

This idea of ‘talking tech to tech people’ is something we deliberately worked to avoid when we were approached to help promote NextLevel, a new SAP programme that introduced its partner companies to the virtues of a new no-code/low-code software development platform.

Rather than only discuss the technical aspects of the software, we wanted instead to highlight the huge benefits that it brings to the people involved, from ease of use to speed of deployment.

We did this by giving the early adopters of the software a platform on which to tell their stories, celebrate their successes and build their own profiles.

This approach gave the partners involved a sense of ownership and pride in the project and made it infinitely more colourful, sharable and unique in a world where software content is often technical and bland.

To date, we’ve produced over 15 partner films in locations across Europe and UAE and managed photo shoots for the leaders of some of the world’s largest organisations including IBM, Deloitte, EY and NTT Data. The programme has been a huge success; oversubscribed and expanding rapidly, as SAP partners from around the world request to join each successive cohort.

Interviews became the basis of a series of videos and written content for a glossy magazine, with each partner becoming the cover star of their own, dedicated, printed edition. Plus, they were given bespoke portrait photography and digital assets to share online. interviewed teams across each SAP partner organisation to understand the human benefit, producing films that focused on the human benefit of the software.

“Working with A Studio of Our Own has been an absolute breath of fresh air. They're incredibly flexible, genuine, kind, and I think that makes a whole host of difference when you're working on very technical topics that can get quite intensive. Oftentimes, Ginnie and Tom will take us back and really help us to make the messaging simple, and I think that's really important.”

Sohail MohammedGlobal Platinum Partner Director for BTP and AI – SAP

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