We wanted to make this point of difference visible in every aspect of the company’s branding. For inspiration, we looked to the stars. As well as an association with navigation and, by extension, exploration and discovery, no two stars are exactly alike — each has its own unique features. The metaphor seemed a well suited for an organisation tasked with searching among many candidates to find the perfect fit for high-profile executive roles.

The brand identity focuses on elevating the importance of connections and networks, and on the ideas of ‘search’ and ‘discovery’. Instead of a single logo, each member of the Inzito team has their own unique geometric star design, which is featured on their email signatures and business cards. When two cards are brought together, a new star is created.