In November 2018 we launched a fundraising campaign for Bloody Good Period titled 'Festive Period'.

 

The Festive Period was a digital campaign that encouraged our core audience of 18-30 year olds to — instead of buying a real present — to make a cash donation that we could use to fill a stocking with menstrual products for those who need them. Once visitors to our website had donated, they were sent a certificate to share on their social channels alongside the hashtag #flowhoho. This played into the needs of an audience who are looking for a more ethical and meaningful way to give at Christmas time, as an alternative to physical gifts.

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We then  sent out stockings to a bunch of influencers, asking them to post pictures of themselves filling the stockings with pads on social media.

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Celebrities and influencers including Cariad Lloyd, Robin Ince, Deborah Frances-White, Suzi Ruffell and Jen Brister supported the campaign, which reached in excess of 4 million social media accounts in the first fortnight. Alix Fox posted on instagram with a stocking, and mentioned Bloody Good Period on a special Period Poverty show on BBC Radio 1.

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But Periods are not just for Christmas. We created a regular giving ask, where visitors to bloodygoodperiod.com could also sign up to sponsor a period on a regular basis. This allowed us to capture donations from across the age and income spectrum — small, one-time only donations as well as larger donations every month.